CAITLYN
VAN DEN BERG
netflix office
commercial office
3rd Year
2020
Location
427 Hilda St, Pretoria
Brief: To design an office space fit-out that reflects the corporate culture and brand essence of the selected brand, so that it supports work, interaction and wellbeing, whilst being sustainable and context conscious (COVID-19) and supporting a user’s sense of place.
Concept: 'The concept of refraction as the space, users and circumstantial environment share a common DNA. '
Such as Netflix's brand identity, being smaller communities which create a greater whole, the space will weave together through a series of materials, forms and multifunctional spatial uses. Blurring boundaries and establishing shared ownership. This will generate a creative and collaborative work space.
Refraction:
(re-frac-tion)
noun
The deflection of DNA / spatial qualities within the office prism which begins to connect spaces and blur spatial boundaries. The office is also able to physically adapt to a users needs as forms and spaces can be transformed, such as the continuous strip of desking which runs through the office.
presentation boards
The office strives to create a home theatre environment, representing the brand identity, as well as to encourage collaboration as office workers will feel a sense of comfort, providing a home away from home and changing the tone of having to go into work. This is especially important during the COVID-19 pandemic as it boosts morale and allows users to feel safe.
